...and the last confession of a Turncoat.
What? ADD as Turncoat Analyst? Gamekeeper turned poacher? Or is it the other way round?! I’d like to think of it more in terms of "If you can't beat them, join them." Or else, it's a unique opportunity to be a mole on the inside… However you call it, I'm not about to temper my outspoken approach, that's for sure!
It’ll be interesting, however it pans out!
. There is no “so what?” factor that jumps out at us to make the problems of “Big Data” meaningful in a business context.
All three of these additional characteristics require a clear understanding of the business context, which then is used to frame the meaning and purpose of the data content. “Variability”, “Veracity” and “Value” all express different aspects of the fitness-for-purpose of the data sets in question, all of which need to be addressed in order to solve a business problem in business terms.
If expanding the "Big Data" lexicon to a "Six 'V's Model" becomes my first contribution as a Gartner Analyst, then it's probably not a bad place to start.